Comments Off on Visual Blaze at MBO ’09 Indianapolis | This entry was posted on October 15th 2009
It’s just days away. The Masters of Business Online (MBO) Conference is an outstanding event for marketers, business owners and pretty much anyone with a pulse that has an interest in the Web.
This year’s event boasts 23 speakers, 18 sessions, and 3 tracks. That means you are SURE to find information of interest to you and your business.
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2 Comments | This entry was posted on August 3rd 2009
The rise of URL shortening
Anyone familiar with Twitter will no doubt have used URL shortening. URL shortening is a technique used to, as the name clearly suggests, shorten the number of characters required for a given URL/link. With Twitter’s 140 character limit, this has become an invaluable technique for adding links to tweets.
But URL shortening is also being used in places other than Twitter (and has been for a number of years). Many are using URL shortening to consolidate long URLs on Web sites, for external links in blog posts, links to downloadable content, and many other things. Some are using these shortening services to make long or complicated URLs easier to read and retype by users, and some for reducing the risk of malformed URLs being sent in emails, with longer and complicated URLs at risk from corruption by varying email clients’ interpretation and multi-line breakage.
Without doubt these services have great value – but their use should be done with caution.
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Comments Off on Search Engine Optimized Research | This entry was posted on July 20th 2009
This has been bugging me for a while now and I even started writing about it back in April. I thought perhaps it was just me being overly sensitive since we build Google optimized websites.
My curious mind and affinity for crunching numbers went to work (finally I get to use my Math minor). I wanted to get a decent sample size (1400+ websites) and give them a standard criteria to gauge how well Google reads their sites. The criteria mainly looked at how the site was built (indexing-friendly code), image/media tagging and meta description handling. The resulting report generated a score out of 100 and anything over 70 got the thumbs up.
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Comments Off on Search Engine Optimized vs. Search Engine Optimization | This entry was posted on April 26th 2009
What is the difference, you ask? Quite simply Search Engine Optimized is the foundation that the website is built on and the Optimization comes in for the ongoing, data-driven maintenance for things like keywords, meta-data, etc.
Did you know that without a properly constructed site you limit the amount of Optimization your site can endure? Deservedly so, most people look at a website through their browser of choice and if it looks good that works. Well, in the realm of search engines looks aren’t everything! In fact, search engines couldn’t care less about how your site looks and is more interested in what your site says! To further that thought, search engines want to EASILY know what you are trying to say. The easier it is to read, the easier to index.
Therefore the more Optimized your website is from the beginning will make ongoing Search Engine Optimization that much more effective.
