What is the difference, you ask? Quite simply Search Engine Optimized is the foundation that the website is built on and the Optimization comes in for the ongoing, data-driven maintenance for things like keywords, meta-data, etc.

Did you know that without a properly constructed site you limit the amount of Optimization your site can endure? Deservedly so, most people look at a website through their browser of choice and if it looks good that works. Well, in the realm of search engines looks aren’t everything! In fact, search engines couldn’t care less about how your site looks and is more interested in what your site says! To further that thought, search engines want to EASILY know what you are trying to say. The easier it is to read, the easier to index.

Therefore the more Optimized your website is from the beginning will make ongoing Search Engine Optimization that much more effective.