Comments Off on Search Engine Optimized Research | This entry was posted on July 20th 2009
This has been bugging me for a while now and I even started writing about it back in April. I thought perhaps it was just me being overly sensitive since we build Google optimized websites.
My curious mind and affinity for crunching numbers went to work (finally I get to use my Math minor). I wanted to get a decent sample size (1400+ websites) and give them a standard criteria to gauge how well Google reads their sites. The criteria mainly looked at how the site was built (indexing-friendly code), image/media tagging and meta description handling. The resulting report generated a score out of 100 and anything over 70 got the thumbs up.
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Comments Off on Web 3.0 Are You Ready? | This entry was posted on June 8th 2009
Can you believe it? There is already a forecast for what Web 3.0 is going to “look” like! Just as Web 2.0 is really taking shape; new ways of web marketing, mobile device integration, data connections and much more.
It only makes sense. Continually pioneering and pushing technology to the limit makes advancement possible. In a recent CNN article they talk about 4 areas that will be the foundation of Web 3.0 as it evolves.
- Real Time Information (this is a no brainier as we are already seeing with Twitter and sites like espn.com and mlb.tv that not only provide information, but you can actually watch and track events as they happen).
- Web Semantics – I am going to circle back to this one below!
- Open Communication (again another no brainier as we are seeing widgets and cross integration of data now — it will just be more intense!)
- Mobile and Geography
Of the 4 points above, #2 Web Semantics is something you should be thinking about NOW! Part of Web Semantics revolves around how websites are coded. I am not going to bore you with all the geeky details — we can grab a cup of coffee and discuss or I recommend some Googling on the topic.
Ultimately at this stage of the web, what it boils down to is creating meaningful web documents that are coded in a way that both humans and machines can clearly understand. Understanding the importance of pieces of information in relation to one another, their hierarchy and allowing a web document to ‘say what you mean’ are important facets of web semantics. To this end, another key element to web semantics currently, is the separation of structure from aesthetics and function.
Four ways a semantically coded website can help you today are improving your website’s search engine optimization, enabling your site to be more mobile device friendly, increasing the likelihood that your site will be ‘future friendly’ and work correctly in the greatest number of browsers possible as they grow and develop and aiding a sites ease of maintenance and scalability.
Contact one of our Indianapolis web design specialists today to get ready for Web 3.0!
